Company Information

Incorporating BSR Australia and BSR Franchising


The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. The Group's objective is to do this with the most comprehensive, all-inclusive service possible.

All franchisees operating under the Betta brand are licensed in accordance with the Franchise Code of Conduct. The primary services offered by the Group include:

  • Buying and Merchandising
  • Retail Services
  • Advertising and Promotions
  • Information Technology and Communications
  • Training and Development
  • Store Development and Design

Vision
To be Australia’s independent retailer group of choice for customers, whilst supporting the local communities we serve.

Purpose
To deliver trusted service and value, making lives better everyday.

Values
The following represents core values and beliefs of the BSR Group:

  • Integrity - To operate an organisation that values honesty, transparency and integrity.
  • Collaboration - To generate positive collaborations with all internal and external stakeholders
  • Community - To facilitate socially responsible activities that contribute to the local community and minimise the impact on the environment
  • Commitment – To commit ourselves to providing consumers with products and services that exceed their expectations
  • Efficiency – To provide members with effective, timely and efficient business support

Board of Directors

Graeme Cunningham MAICD
NON-EXECUTIVE CHAIRMAN

Graeme joined the BSR Group in November 2010 as Chief Executive Officer and led the group as CEO for 12 years until June 2022. He was appointed a Director of all BSR Group entities in 2021 and served as Executive Chairman from May 2024. Graeme has been the BSR Group’s Non-Executive Chairman since January 2026. Graeme has over 50 years’ experience in the electrical appliance industry having held senior management positions at Sharp Corporation, Southcorp Appliances and LG. Graeme is a Director of the National Associated Retail Traders of Australia (NARTA) and is Chair of the BSR Group’s Remuneration and Nomination Committee. Graeme is a Member of the Australian Institute of Company Directors.

Dominic McClelland MAICD
NON-EXECUTIVE DIRECTOR AND DEPUTY CHAIRMAN

Dominic was a founding Director of BSR Australia Ltd and its subsidiaries and has served as Deputy Chairman since 2007. He has more than 40 years’ experience in electrical retailing, operating the Betta Home Living store in Batemans Bay, NSW from 1989 until December 2022, and the Betta Home Living store in Ulladulla, NSW from 1998 until 2015. Dominic is a former Director of Banksia Villages Ltd, a not-for-profit provider of residential and home-based aged care. In February 2026, he was appointed as Lead Committee Member of the Banksia Villages Ltd Fundraising Think Tank. Dominic is a Member of the Australian Institute of Company Directors.

Carolyn Parker MBA, GDipStratLead, FAICD
NON-EXECUTIVE DIRECTOR

Carolyn was appointed an independent Non-Executive Director of the BSR Group entities in June 2022 and serves as Chair of the BSR Group’s Audit and Risk Committee. Carolyn is a retail specialist with over 30 years’ management experience. She previously held senior executive roles at David Jones and has since formed her own retail company. Carolyn is a Non-Executive Director of Northern Rivers Housing, Regional Development Australia Northern Rivers NSW and National Trust Australia Queensland. Carolyn has a Master of Business Administration, a Graduate Diploma of Strategic Leadership and is a Fellow of the Australian Institute of Company Directors.

Glenn Cain
NON-EXECUTIVE DIRECTOR

Glenn has been a Director of BSR Australia Ltd since 2007 and also serves as a Director of its subsidiaries. Glenn has been involved in the operation of Betta Home Living Lismore, NSW and Chandlers Betta Home Living Casino, NSW since 2000. Glenn has 40 years’ experience in the retail electrical industry and has been retailing furniture since 1993. He and his family have been involved with the Betta brand for 32 years. Glenn served as inaugural Chair of the BSR Group’s Audit and Risk Committee until 2022.

Karen Hope EMBA (UTS), Ass.Dip Accounting, Cert. Accounting, GAICD
NON-EXECUTIVE DIRECTOR

Karen was appointed an independent Non-Executive Director of the BSR Group entities in September 2024. Karen has over 25 years’ experience as a C-suite executive in consumer-driven businesses. Most recently, she held the position of VP and Managing Director, ANZ of Newell Brands (US listed owner of global brands including Sunbeam) until January 2024. Prior to this, she held senior executive positions at the Apparel Group and Barbeques Galore. Karen is a Member of the Finance Council for the Catholic Archdiocese of Sydney and a Non-Executive Director for Southern Cross Care (NSW/ACT). Karen has an Executive MBA from the University of Technology Sydney and is a Graduate of the Australian Institute of Company Directors.

Mike Putt
EXECUTIVE DIRECTOR

Mike joined the BSR Group in January 2025 and was appointed an Executive Director of the BSR Group entities in November 2025. Mike brings more than 45 years’ experience in the appliance and consumer electronics industry. Prior to joining the BSR Group, Mike served as Managing Director of Electrolux Home Appliances Australia and New Zealand and was a member of the Electrolux Asia Pacific Leadership Team. He has also held the position of Director of the National Associated Retail Traders of Australia (NARTA).

Senior Management Team

  • Derek Haley - Chief Executive Officer
  • Andre Muller - Chief Financial Officer
  • Troy Hinchco - Chief Operating Officer
  • Gavin Carter - Chief Growth Officer
  • Adrian Mitchell - Chief Transformation Officer
  • Lucy Laakso - General Counsel and Company Secretary