Our story

Betta Home Living is an independent retail franchise group providing home appliance and furniture around Australia. There are over 160 independently owned stores Australia wide. Since inception, BSR Group has been a member-owned organisation which aims to serve the local communities in which our stores operate. 

Incorporating BSR Australia and BSR Franchising

The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. The Group's objective is to do this with the most comprehensive, all-inclusive service possible.

 

All franchisees operating under the Betta Home Living brand are licensed in accordance with the Franchise Code of Conduct. The primary services offered by the Group include:

  • Buying and Merchandising
  • Retail Services
  • Advertising and Promotions
  • Information Technology and Communications
  • Training and Development
  • Store Development and Design
 

Vision and Values

To be the leading independent retailer group providing home appliance and furniture solutions to consumers.

BSR Group’s aim is to give our member the tools to succeed in providing their customers local support and advice for home appliance and furniture solutions.  Our members growth and success is our passion and we pursue every opportunity to make this happen.

BSR Group franchisees provide customers with all leading brands, working with over 100 core suppliers which represent over 95% of the Australian market. 

With a national network of over 200 retail businesses we are able to meet customers’ needs locally. BSR Group franchisees are able to tailor their product offerings to their local communities with a personal level of service. Our local store owners and operators are also dedicated to supporting the communities in which they operate.