Incorporating BSR Australia and BSR Franchising
The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. The Group's objective is to do this with the most comprehensive, all-inclusive service possible.
All franchisees operating under the Betta Home Living brand are licensed in accordance with the Franchise Code of Conduct. The primary services offered by the Group include:
- Buying and Merchandising
- Retail Services
- Advertising and Promotions
- Information Technology and Communications
- Training and Development
- Store Development and Design
BOARD OF DIRECTORS
Garry Thyer (Chairman) - Garry operates Garry Thyer's Betta Home Living and Furniture Superstore, Townsville. He has been involved with Betta for 29 years with more than 35 years experience in the electrical retail industry.
Dominic McClelland (Deputy Chairman) - Dominic has more than 25 years experience in electrical retailing, as owner of Betta stores in Bateman's Bay and Ulladulla, NSW.
Glenn Cain - Glenn operates Able's Betta in Gladesville NSW and Chandlers Betta Home Living, Lismore and Casino NSW. He has 26 years experience in the electrical retail industry including 18 years involvement with the Betta brand.
Bob Ansett - Bob has a wealth of top-level business experience in many areas including management, franchising, selling & customer relations. His strong optimism, combined with his professional skill and extensive knowledge form a valuable resource to the BSR Group.
To be the leading independent retailer group providing home appliance and furniture solutions to consumers.
Our purpose is to operate an efficient retail services franchise business that provides comprehensive support for our members, enabling them to generate value for themselves and their consumers whilst creating value for our stakeholders
The following represents core values and beliefs of the BSR Group:
Integrity - To operate in an honest and truthful approach within our company structure
Collaboration - To work to our best when collaborating with internal and external stakeholders of the company
Community - To create a sense of conscientiousness in the local community and contribute to the national society
Commitment – To commit ourselves to provide consumers with a great product & service
Efficiency – To provide our members effective, timely and efficient business support
SENIOR MANAGEMENT TEAM
Graeme Cunningham - Chief Executive Officer
Adrian Mitchell - Chief Marketing Officer
Stuart Nash - Chief Financial Officer
Gavin Carter - Chief Merchandising Officer
Paul Reeves - Chief Operations Officer