Franchise Opportunity

The Betta name has been servicing local communities since 1961 and the brand is one of the longest running national groups within the electrical industry.   We currently have over 140 Betta Electrical stores around the country- and we're growing daily!

Our Betta Electrical stores are serviced by a lean and cost effective national office, offering our retailers buying, merchandising, marketing, advertising and promotional services. As part of the Betta Electrical brand, you will receive a comprehensive annual marketing, advertising and promotional programme. 

On the store floor, you have access to the company's IbGlobal IT system- considered one of the best Retail Management Systems operating in the electrical industry.  IbGlobal provides many benefits to your business, including up-to-date pricing, user friendly point of sale, unsurpassed inventory control and all the reporting facilities you require to manage your successful electrical retail business.

Of course, as a member of the BSR Group, you are additionally provided access to a professional helpdesk, which not only assists your team with any technical issues, but provide guidance and training in system best practices.

Many of our Betta Electrical retailers have been with our brand since its start in 1961 and we are growing our membership on a daily basis.

If you wish to know more about us, or would like us to contact you with regards to joining the Betta Electrical brand, please complete the inquiry form on our site.